Strategic Marketing

"Marketing is a philosophy that leads to the process by which organizations, groups and individuals obtain what they need and want by identifying value, providing it, communicating it and delivering it to others.

The core concepts of marketing are customers’ needs, wants and values; products, exchange, communications and relationships.

Marketing is strategically concerned with the direction and scope of the long-term activities performed by the organization to obtain a competitive advantage.

The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations."